The 2%rs...

Mikey P

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Oct 6, 2006
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116,967
I’ve come to believe that in every sector of human existence—whether it’s medicine, leadership, the trades and carpet cleaning—only about 2% of us are truly built to rise to the top.
I’m not talking about the ones who just make the most money. I’m talking about the ones who grow to maturity. The ones who are encouraging, curious, and full of gumption.
In our industry, the 98% are often looking for the shortcut. They want the "splash and dash." They want the easy answer.
But the 2%? We are the "Unicorns."
We are the ones who aren’t afraid of uncertainty.
When a job goes sideways, or a fabric reacts weirdly, or the economy shifts, the 2% don’t panic. We get curious. We lean in. We hold the standard when everyone else is dropping it.
Whether you realize it or not, if you are obsessed with doing it right when no one is watching, you are part of that 2%. You are the leaders, the problem solvers, and the protectors of this trade.
It can feel lonely in the 2%, because standards naturally isolate you from the herd. But don't lower the bar just to fit in.
Our industry doesn't need more Larry Lunchpails. It needs more Unicorns.
#TheCleaningStandard #CarpetCleanging
 

sassyotto

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Joined
Jun 7, 2013
Messages
1,285
Name
Paul
well said. Thing is, as a 2%r doesnt have to look for work while the others are wondering which pay per click gets the most response.
 
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they live

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Apr 22, 2024
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Steve
well said. Thing is, as a 2%r doesnt have to look for work while the others are wondering which pay per click gets the most response.
A 2%er would have gotten that spot on the step out.
You treated it as a stain but it was a spot that probably needed a solvent like goo gone.
There is no such thing as a 2%er. Some days we shine others we struggle.

The term 2%er is just a marketing term.

I haven't advertised or marketed in years and what little i have done is just that,little. Advertusing would make me busier but im not looking to grow. That doesnt make me anything but a carpet cleaner.

Just the way I see it.
 

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